Don’t guess who your customer is or what type of information your audience wants to see—let DATA tell you. Using the right market research and data to deliver a brand message lets you dive deeper into understanding insights as to whom your customer is and shape media plans around target audiences and even unlock possibilities to deliver increasingly more relevant messages. Sending your message to the right database will ultimately be more cost effective in the end because you are reaching those who have the highest possibility to convert.
Here are some key principles for the creative advertising agencies out there to keep in mind the value of meaningful data for your messaging.
- Rely on data and technology for increased relevancy. The struggle with simply being a creative advertiser is you have to focus on reaching the right audience with your vision, but also have a deep understanding for the different segments of your audience. Creative ideas enriched by data are worth their weight in gold.
- Optimize for the moment. It’s no longer about creating 100 different advertisements. It’s about having flexible templates to decrease production time so you can change messages and focus quickly. Timing is everything! The most successful brands of the future have a laser-like focus on delivering the most relevant content to consumers, exactly when they are looking for it. By having the ability to execute with impeccable timing, brands can create advertising that is personal and essential to customer’s’ everyday lives in real time.
- Repeat the consumer’s touch points. You can leverage a dynamic advertising strategy by stringing together a story. The story creates brand loyalty and assumes they are in it for the long haul and in turn building trust to take the next steps (i.e. purchase). This is also a great way to keep them excited and interested. Which brings us to the next item…
- Be interesting. Be sure to keep your targeted segments engaged. Brands have the opportunity to create a marketing moment with print and digital ads that respond to the needs of your audience in a compelling way. That is a huge accomplishment!
Wanna know the best way to get your marketing message seen using the right data to reach the right audience? Chat with BMI Elite’s marketing experts! We’re champions of great email marketing! Get to know what we can do for you. Call 561-330-6666 ext. 305 or email john@bmielite.com for more detail
